2015 Sustainability Report

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Marketing and Communications

Seafood is rich in protein, vitamins and minerals—and is a key part of a healthy, balanced diet. We are committed to helping consumers make smart choices about the food they eat and we make a variety of information available through our website, product packaging, email newsletter and other social media sites.

We are in compliance with advertising laws and regulations and take pride in our responsive engagement with consumers across a wide variety of media platforms. 
Learn More About the Products We Sell

We take great pride in sourcing seafood with a high level of integrity. The care we bring to our practices not only contributes to long-term sustainability, it puts only the best seafood on your family's table. Visit our Know Your Seafood website, where you can select a type of seafood and learn more about how it is sourced, processed, packaged and distributed.

Dolphin-Safe Tuna

We implemented “The Mermaid Cares” dolphin-safe policy in April 1990 and this program placed us among the industry’s leaders in preventing accidental dolphin mortality. All tuna purchased, processed and sold by Chicken of the Sea is dolphin-safe. There is no flexibility in our policy. All the suppliers of our tuna and all suppliers of finished goods must be 100 percent dolphin-safe. None of the tuna we purchase is caught in association with dolphins.
Case Study: How Much Tuna Is in a Can?

Currently, the Food and Drug Administration (FDA) requires that canned tuna companies use the "press weight" standard to measure the fill of container, which is an antiquated and unreliable method for measuring the amount of food in a can. In the early 1990s, major canned tuna companies Chicken of the Sea, Starkist and Bumble Bee, requested that the FDA change the fill of container requirements to a "drain weight" model, which is more aligned with how most other liquid containing products are measured. At that time, the FDA did not approve the request.

In 2010, the District Attorneys for counties in California filed a lawsuit against Chicken of the Sea, Starkist and Bumble Bee, alleging that products they tested did not meet the mandatory press weight requirements. The companies cooperated with the investigation and settled with the state. This incident highlighted the need to change the Standard of Identity for Canned Tuna and initiated another application to the FDA to change the label requirements to drain weight. 

Once again, through the National Fisheries Institute (NFI), Chicken of the Sea, along with Starkist and Bumble Bee, are requesting the FDA change the current Standard of Identity for Canned Tuna from a press weight requirement to a drain weight requirement. 

This time, the FDA issued a Temporary Marketing Permit, which allows all three companies to test the drain weight standard in the market place and receive consumer feedback to confirm that the change is appropriate. The Drain Weight Temporary Marketing Permit was allowed for up to 15 months as the Industry collected data of the impact on consumers. Within the 15 month time frame, the Industry was granted an extension of the permit. Along with that extension, the Industry formally requested the FDA change the Standard of Identity from a press weight requirement to a drain weight requirement.

This extension allows the industry to continue using the Drain Weight Temporary Marketing Permit until the FDA makes a final ruling regarding changes to the Standard of Identity.
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